Balance de la participación de DFAC|DONGFENG en el Salón del Automóvil
DFAC|DONGFENG supera metas en el Salón del Automóvil 2024
La participación de DFAC|DONGFENG, representada en Colombia por Magma Automotive, cerró con un balance positivo en el Salón del Automóvil 2024. La marca reportó la venta de más de 220 unidades, superando las expectativas, con un 38% de estas impulsadas por Gas Natural Vehicular (GNV), consolidándose como un referente en el mercado de vehículos comerciales.
Resultados destacados
- Ventas exitosas: 60% de los vehículos vendidos operan con diésel, 38% con GNV y 2% con gasolina.
- Créditos aprobados: Se registró un importante volumen de financiamientos aprobados para la línea de camiones.
- Pabellón exclusivo para vehículos comerciales: La organización permitió un espacio dedicado que facilitó a los visitantes comparar marcas y modelos en un solo lugar.
Visibilidad y conexión con el mercado
Erick Gutiérrez, gerente general de Magma Automotive, destacó:
“La asistencia masiva y el entusiasmo de los visitantes reflejan que estamos ganando un posicionamiento sólido. Nuestro objetivo sigue siendo liderar la nueva generación de vehículos comerciales en Colombia.”
Además, Miguel Zamudio, gerente comercial de DFAC|DONGFENG, subrayó la importancia del evento como un espacio clave para interactuar con clientes y distribuidores, lo que fortalece relaciones y permite entender mejor las necesidades del mercado.
Un paso adelante en el segmento comercial
El Salón del Automóvil 2024 se posicionó como un evento estratégico para DFAC|DONGFENG, no solo en ventas, sino también en la consolidación de su red de distribuidores y la visibilidad de su portafolio de vehículos comerciales innovadores.
Con este éxito, la marca continúa avanzando hacia su meta de liderazgo en el mercado colombiano.
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